Wyatt Gallagher

Starting as a freelance, project-based designer in the summer of 2018 and growing with the company over the next six years, I most recently led product design at Pumpjack Dataworks, a data company specializing in sports marketing.

I was responsible for everything that design touched at Pumpjack: product design for our fan data platform, Fanbank; our mobile applications for major-league teams like the Dallas Mavericks and Inter Miami CF; any and all marketing collateral, sales and investment presentations, brand evolution, business cards and T-shirts. It’s the standard duty makeup of a chief designer at a startup.

I can’t talk about or show everything I’ve done, or anything in very high detail, so here’s a few vignettes of noteworthy work I’ve done and led from the last six years.

Fanbank

I’ve had the incredible pleasure of working with Pumpjack’s co-founders, Nick Goggans and Tom Tercek, from the beginning in 2018 to articulate the vision for our flagship product, Fanbank, and how to translate that vision into product execution.

From a design point of view, Fanbank involves a lot of moving parts: understanding what our customers want and need through early and mid-process design research; squaring those requirements with our product vision, which seeks to create new opportunities; building a design system with components (including objects, typography, and color) and rules that enable a data-heavy application that mere mortals can easily pick up; utilizing that system to assemble views and flows in the app that serve our customers; and continuing the feedback and iteration cycle.

Inter Miami CF Mobile

Jean Manuel Jiménez and Vincent Wiskowski were tapped to lead the digital fan experience for MLS expansion team Inter Miami CF in 2019, and they came to us that year seeing in Pumpjack a common vision for how teams can better engage fans and make them feel like part of the sporting club and not just admirers from the metaphorical afar. The team also wanted their brand to become the first real fashion icon to emerge from MLS, and for this attitude to permeate the club’s digital expressions.

Our initial public release of their mobile app in early March 2020 came with great fanfare, including promotion by team co-owner David Beckham, and a massively positive fan response before their inaugural season was postponed due to the onset of COVID-19.

World Table Tennis Mobile

After our initial public release of the World Table Tennis mobile app, we got to work improving some key interactions, including the shorthand score display on the home view. Our proposal improved the usability and usefulness of each match tile, allowing fans to more easily and quickly find check on matches of interest, especially those involving their favorite players; and to better display tournament classes, doubles pairs, availability of live video, and table number for fans in attendance.

World Table Tennis wanted a showpiece interaction for the tournament bracket view, and we saw an opportunity to use the constraints of mobile display sizes to great effect. With guidance from me and the client, our contract designer Clay Tercek turned our collaborative mockups into a clear and beautiful interactive prototype built in Principle. The clarity of the prototype, and the deliberately development-friendly nature of the design process, enabled our developers to deliver a final product that fully maintained the design.

If you're interested in learning more about my work with Pumpjack, contact me directly.